Apple Newbie

A project which I was working on previously called their system a ‘Customer Friendship Management’ system. After reading this, I truly understand what they meant by choosing such a name.

I am not sure whether there is any other company which has managed to form a bond with their customers the way Apple customers do.

One example of taking burden of customers is warranty. Their warranty is covered internationally, so if you buy an Ipod from the USA, you can make warranty claims in Malaysia.

This bond is so strong that some Apple users even love their product packaging almost as much as their hardware. I don’t blame us, they’re relaly well designed. Wired’s article mentions engineering student Ryan Harne who actually set up a tasteful display of arrangement of Apple boxes, backlit with lamps from Ikea.

Why? “It’s more than a record of a serial number; it’s a record of a good event that happened in my life.”